Transform every strategy into lasting Impact
Campaigns
Child Life Month 2024
Sunrise Association: March 2024
During Child Life Month in March, we proudly celebrate the dedicated child life specialists who help create a nurturing environment for our campers and their families. Our 2024 campaign eblasts averaged a 38% open rate and a 10% click-through rate, highlighting the impact of their vital work.
SunriseWALKS 2023
Sunrise Association: March - October 2023
SunriseWALKS are the primary peer-to-peer fundraising events for Sunrise Association Day Camps, ensuring families receive services at no cost. By creating and executing social media campaigns for each WALK, I helped drive registrations, achieving an 8% conversion rate.
Childhood Cancer Awareness Month 2022
Sunrise Association: September 2022
In September, I spearheaded a month-long social media campaign for Childhood Cancer Awareness Month across all thirteen Sunrise Association camp accounts. Through these efforts, Sunrise earned the 2022 Best of COCA Social Media Award and grew our online community by 10,000 followers.
42nd Anniversary Giveaway
TCT Network: May 2019
To celebrate TCT's 42nd Anniversary, I led a month-long giveaway campaign that increased social media engagement by 25%. I managed everything from strategy and prize selection to creating compelling content and analyzing results to ensure a successful and impactful promotion.