The Sunrise Association community extends far beyond our dedicated staff and the families we support. It includes our volunteers, the doctors and nurses who care for our families, and the child life specialists we collaborate with. In honor of Child Life Month, we highlighted the incredible dedication and hard work of these specialists by sharing their stories throughout March. Below are the posts published on the Sunrise Association Instagram account, with similar content also shared on Facebook and LinkedIn. This campaign garnered 6,202 total organic impressions, averaging 327 per post—a notable 10% increase from our regular posts.