To celebrate TCT's 42nd Anniversary I designed, implemented, and analyzed a month-long giveaway campaign. Each week, viewers had several chances to enter that week's giveaway for different sets of TCT's favorite "Love Gifts". I was instrumental in each step of the campaign's process: I wrote the terms and conditions, chose the prizes, wrote the copy for each post on every platform, tracked and recorded entries, chose winners, and analyzed the data once the campaign was complete. The posts pictured below are a selection from Instagram, but I did post similar information on Facebook and Twitter.