TCT Network
42nd anniversary giveaway
To celebrate TCT Network's 42nd Anniversary, I designed and executed a month-long giveaway campaign that significantly boosted audience engagement. I played a key role in every aspect of the campaign—from selecting prizes and writing terms and conditions to crafting compelling copy for Instagram, Facebook, and Twitter.
I also tracked entries, selected winners, and analyzed post-campaign data to measure success. This strategic approach resulted in a 25% increase in social media engagement, demonstrating the power of thoughtful planning and interactive content.
Each week, I shared posts unveiling that week's prizes, showcasing stories about TCT’s founders or network history, offering extra entry opportunities, and celebrating the previous week’s winners. This structured approach kept audiences engaged and encouraged participation.
The top-performing Facebook post featured a historical spotlight on co-founder Tina Coonce. This post significantly outperformed others in the campaign. The high KPIs can likely be attributed to nostalgia, making Tina’s story resonate with longtime viewers and supporters of the network.
The top-performing Instagram post was the announcement of TCT’s anniversary. The celebration resonated with long-time followers, increasing the post’s visibility. However, the call-to-action was not strong enough to drive active engagement beyond passive views leading to a low engagement rate.
