SunriseWALKS 2023
Every year, each Sunrise Association Day Camp (except for our newest locations) hosts a SunriseWALKS event, bringing communities together to raise vital funds that allow children with cancer and their siblings to experience the magic of summer camp—completely free of charge.
As the digital lead for these campaigns, I manage and execute the social media strategy and email marketing efforts to maximize awareness and engagement. From crafting compelling content to tracking performance metrics, I ensure each campaign reaches and inspires as many supporters as possible. Social media plays a key role in driving registrations and donations for SunriseWALKS each year, allowing us to reach and engage a wide audience.
Our targeted campaign for 2023 resulted in an 8% conversion rate, demonstrating the power of digital outreach in mobilizing support. On average, across all of our camps' social media pages, posts promoting the walks received 16% more impressions and 10% more interactions than our regular content, helping to inspire more people to get involved.
To boost our campaign for SunriseWALKS, I promoted our partnership with American Airlines through targeted ads highlighting the Miles for Sunrise Smiles incentive, which led to a 1.4% increase in registrations.
The top-performing posts for our SunriseWALKS—Long Island campaign were videos—one announcing the Sunrise staff team and another featuring a heartfelt message from the children of our ambassador family. Our community loves seeing the faces behind our organization and hearing directly from campers, which consistently drives engagement across all our camps and social platforms. The personal touch of these videos resonated deeply, reinforcing a trend we see year after year: authentic, heartfelt content inspires the strongest connections and support.
The top Facebook post was a message from our Ambassador Family, reaching 443 people with 502 impressions and 16 interactions.
The top Instagram post of the entire campaign was the video introducing the staff team, reaching 1,489 people with 1,945 impressions and 122 interactions. .