Each year, Sunrise Association Day Camps hold SunriseWALKS as one of their most vital fundraising events. We promote them extensively across various channels like print, word-of-mouth, emails, and social media. I led the social media campaign to generate interest in these events as they occurred throughout the year, focusing on the Long Island day camp's Instagram account for illustrative examples below.
I created this document to outline post ideas for the SunriseWALKS that each camp hosted in 2023. Each camp had a different timeline for their WALK, so the dates of each post listed in this document are for Sunrise Day Camp–Long Island specifically. However, the content was utilized for multiple camps on their specific timelines.
The SunriseWALKS Long Island is Sunrise Association’s biggest fundraiser across all camps. This document is a report detailing the performance of all of the posts and stories we scheduled out for SunriseWALKS Long Island 2023. This report is also reflective of how similar posts were received across the social accounts for the WALKS hosted by the other day camps in 2023.